Do you want your site to rank on the first page of top search engines and lure the best traffic in the online marketplace? Well, a competent Search Engine Optimisation (SEO) process can increase the chances of your site achieving a top ranking.
In simple terms, SEO or Search Engine Optimisation is a process which improves the visibility of a site in various search engines through organic and paid search results. It is a major part of Internet Marketing and targets various searches related to an image, video, audio or local searches. There are a number of steps involved in site analysis, strategy framing, its implementation, result tracking and measurement. Optimization can be onsite as well as offsite. Onsite optimization includes the content editing with respect to the targeted keywords whereas the offsite involves link building and submission of the site to various directories of different search engines. The entire process can be overwhelming at times! To make life simpler, SEO activities can also be outsourced to a competent agency.
Keeping and maintaining track of the results is a bit time consuming and lengthy, but is necessary for framing the right strategies and sustaining your site rankings on a continuous phase. This measurement of the result is done through various tools such as Google Analytics, Woorank tool or SiteReportCard tools. Lots of onsite, offsite and domain related parameters can be judged through them. Hence it takes lot of time for organizing such results. There are a number of SEO software tools that are available online and you have to make use of them accordingly. Some of the widely used tools are:
- Ranking Checker
- Fiddler Web Debugging Tool
- SEO Analyzer
- SEO for Firefox
- XENU’s Link Sleuth,
- Keyword Density Tool
- Prominence Tool
- Google Adwords tool
Starting from site monitoring, competitor analysis, keyword research to finding link partners, you can get an array of features from these SEO tools. In addition, these tools also help in deciphering the most popular pages that are being searched and visited, the Text to HTML ratio, the image detail, site w3c validation, site compliance to different browsers and much more.
Once you are able to get through and digest the above, there will be no looking back. Your chances of getting the best traffic and excellent ranking will be enhanced. Let us know how you get along!
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