To Catch Gold Fish

If you want to make money from your website (either directly or indirectly), you must assume that you are dealing with an uninterested zombie – even if they typed in your keywords to land on your website.

Assume anything else, and you will achieve less than what you have achieved, or maybe nothing at all.

A typical television surfer has an attention span of approximately 7 seconds. That means the advertiser has less than 7 seconds to grab and hold the interest of the person sitting in front of the box, failing which, the person becomes uninterested even though staring at the television.

The job is easier on the web. You’ve got 2 seconds more to sell. The addictive nature of web browsing leaves us with an attention span of nine seconds – the same as a goldfish.

That’s it, fellas! 9 Seconds.

How you use the first nine seconds is the make or break moment. In these nine seconds, you’ve got to get the attention of the zombie and jolt it to a normal state of conscious attentiveness.

The first step of all salesmanship/marketing is to get people’s attention. Examples would include dressing yourself up as a penguin and jumping in front of the every passing prospect, using proper headlines and focusing on content. It is any method, technique, trick or basically anything to get attention. You can’t do anything to sell people if you don’t have their attention.

Now you’ll need to keep modifying the website or the landing pages until all you want your prospect to know and understand about your business is communicated in less than 9 seconds.

Happy selling!

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Making Money From Mobile Apps

So you want to make some money from mobile apps? Good news! You are in the right place! Have a read below and if you have any other questions you can get in touch with us.
Will I make lots of money?
That all depends on the category and target audience your app is made for. Some apps seem to fly right from the off and others seem to tick along nicely and break even over a certain period of time.
Angry Birds made millions, will my app be the same?
The dudes at Rovio mobile have actually been in the mobile apps industry way before the iPhone was even invented. They were already nicely placed to create the Angry Birds game, had the talented resources and ability at the right time, they utilized it.
What are the best ways to monetize my app?
1) In-App purchase: You create a game or mobile app that has useful but limited functionality, then if the end user wants to increase its usefulness they can purchase upgrades from within the application.
2) Advertising: This is not one of the best options but it can be very successful depending on the nature of your app. Adverts take up valuable screen space but this is another great way of making a steady income from the app.
3) Lite versions: A popular option, have a free “lite” version and a paid “pro” version. Having a free cut down version of your app with basic functions, leaving all the really juicy stuff for the paid version, is a good way to get the app brand out there.

Keywords And The Psychology Behind Them

Let’s imagine for a minute that you or your customer are an online hardware retailer that sell Laptops. I on the other hand, am your average zombie prospect – browsing the web rather mindlessly, searching for a Laptop. Can you tell the difference in my thought process when I type following different keywords?

1. Laptops
2. Intel Core 2 Duo Laptops
3. Latitude XT2

No – That’s not the right answer! Think again… harder… focus… Okay… I’ll give it to you.

These keywords represent where in the sales funnel I am at the moment. I will explain;

The keywords like “Laptops” , “Dentist” , “Carper Cleaner”, “Web Designer”, “SEO Company” tells me that the people searching for these are in “Browse” mode; They don’t know specifically what you they want. As a marketer, if you focus too much time and attention on them, you will end up wasting a lot of money because they are mostly non-buyers. I would term them as “Suspects” and not “Prospects”.

On the other hand, keywords like “Intel Core 2 Duo Laptops”, “Photoshop Web designer”, “SEO Company London” represents a just ripe audience. The people putting these keywords in the search engine are in “Compare” mode.

They have a slightly better defined idea about what they need and this means they have given more thought to it and hence they are more serious. I would term them as “Prospects” and not “Buyers”.

In most industries, you will find yourself working with these bunches of keywords and this is where you should focus your time, money and energy. I would even suggest, your website should only serve people who know what they want but are in “Compare” mode.

Finally, keywords like “Latitude XT2” or anything else with brand name, part numbers, price or narrow geographic location represents a “buy” audience.

They are “Buyers” because they know what they are looking for. It’s low hanging fruit and if you find yourself lucky to get keywords like “Latitude XT2 Repair East London” – by all means pounce on it. Typically, you won’t find a lot of these keywords very easily and when you do, its prudent to run specific PPC campaigns and build specific landing pages for each such keyword.

Good luck!

SEO Software Tools

Do you want your site to rank on the first page of top search engines and lure the best traffic in the online marketplace? Well, a competent Search Engine Optimisation (SEO) process can increase the chances of your site achieving a top ranking.

In simple terms, SEO or Search Engine Optimisation is a process which improves the visibility of a site in various search engines through organic and paid search results. It is a major part of Internet Marketing and targets various searches related to an image, video, audio or local searches. There are a number of steps involved in site analysis, strategy framing, its implementation, result tracking and measurement. Optimization can be onsite as well as offsite. Onsite optimization includes the content editing with respect to the targeted keywords whereas the offsite involves link building and submission of the site to various directories of different search engines. The entire process can be overwhelming at times! To make life simpler, SEO activities can also be outsourced to a competent agency.

Keeping and maintaining track of the results is a bit time consuming and lengthy, but is necessary for framing the right strategies and sustaining your site rankings on a continuous phase. This measurement of the result is done through various tools such as Google Analytics, Woorank tool or SiteReportCard tools. Lots of onsite, offsite and domain related parameters can be judged through them. Hence it takes lot of time for organizing such results. There are a number of SEO software tools that are available online and you have to make use of them accordingly. Some of the widely used tools are:

  • Ranking Checker
  • Fiddler Web Debugging Tool
  • SEO Analyzer
  • SEO for Firefox
  • XENU’s Link Sleuth,
  • Keyword Density Tool
  • Prominence Tool
  • Google Adwords tool

Starting from site monitoring, competitor analysis, keyword research to finding link partners, you can get an array of features from these SEO tools. In addition, these tools also help in deciphering the most popular pages that are being searched and visited, the Text to HTML ratio, the image detail, site w3c validation, site compliance to different browsers and much more.

Once you are able to get through and digest the above, there will be no looking back. Your chances of getting the best traffic and excellent ranking will be enhanced. Let us know how you get along!

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